What is WebP, and why should you use it?

WebP in one paragraph

WebP is an image format created by Google in 2010. It supports both lossy and lossless compression, transparency, and even animation — essentially combining the best of JPG, PNG, and GIF in one format.

How much smaller is it?

Google's own studies found WebP files are typically:

• 25–34% smaller than equivalent JPGs
• 26% smaller than PNGs (lossless mode)

On a page with ten images, that can easily save a megabyte or more — which means faster loading and better search rankings.

Is it supported everywhere?

Yes. Every modern browser — Chrome, Firefox, Safari (since 2020), and Edge — displays WebP. The only places you might still need JPG or PNG are very old software, some email clients, and certain print workflows.

When to convert to WebP

• Images for your own website or blog
• Product photos for an online shop
• Anywhere page speed matters

When to stick with JPG or PNG

• Sending files to someone who might use old software
• Print shops that specify JPG or TIFF
• Editing in software without WebP support

Convert your images to WebP in seconds with the JPG to WebP or PNG to WebP converters — free, private, and nothing is uploaded anywhere.